SuckerPunch pickles have 11 spices, 11 more reasons how they can “beat” the competing brands. We are highlighting the 11 spices by incorporating pickleball, a game that goes to 11 points, in which we are specifically positioning SuckerPunch as the winning “team.” This increases brand awareness by leveraging the bold, spicy, and unexpectedly delicious taste of SuckerPunch pickles.