WD-40
WD-40 is known for silencing squeaks, preventing rust, and loosening rusted parts. What most people may not realize is that there are over 2,000 uses for this product. This campaign draws attention to the things that WD-40 can’t do, while highlighting how it can help in a different way.
Print for WD-40 will appear in home improvement/DIY magazines as a one-page ad.
Outdoor Billboard
This billboard will be featured at baseball stadiums, appealing to people who use baseball gloves.
Social Media
Carousel post on WD-40’s Instagram account.
Kate Acra (AD)
Sydney McLaughlin (CW)