Socks
Darn Tough
When you’re tough on your classic shoes, you need a sock that’s tougher to outlast them-darn tough. Darn Tough socks are made to last with materials that reinforce the inside and the outside of the sock. For all of your walks of life, this sock will be there through it all.
The print ad will be placed in clothing magazines as one page.
Out of Home
Billboards will appear near construction sites, appealing to people who often buy work boots to show the appeal of a tough sock when they most need it.
Ads will appear on bus stop spots of high traffic areas where people are often walking.
Social Media
Instagram post
Kate Acra (AD) | Print
Regan Mathies (AD) | Out of Home
Eunice Pak (AD) | Social Media