Eggs
Handsome Brook Farms
Handsome Brook Farms eggs are priced higher than your regular, run-of-the-mill eggs. However, those extra few bucks buy you eggs that come from hens that are raised using ethical farming methods. To persuade consumers to purchase this luxury grocery item, we emphasize that their great-tasting eggs are raised in the most humane conditions possible.
The print ad will be placed in food and health magazines as one page.
Outdoor Billboard
Out of home ads will appear in high-traffic areas of cities. They will also be in nicer, picturesque areas, appealing to our target consumers.
PR Activation
Handsome Brook Farms will host “Ethical Egg Tours” on their farms to show consumers where their eggs come from and how ethically they treat their hens.
Social Media
Series of Instagram posts featuring hens from Handsome Brook Farms that showcase how ethical they are raised.
Instagram reel teasing the “Ethical Egg Tours”
Kate Acra (CW)
Sydney McLaughlin (AD) | Outdoor Billboard
Emma Harden (AD) | Print, PR Activation, Social Media