Handsome Brook Farms
Handsome Brook Farms eggs are priced higher than your regular, run-of-the-mill eggs. However, those extra few bucks buy you eggs that come from hens that are raised using ethical farming methods. To persuade consumers to purchase this luxury grocery item, we emphasize that their great-tasting eggs are raised in the most humane conditions possible.
Outdoor Billboard
PR Activation
Handsome Brook Farms will host “Ethical Egg Tours” on their farms to show consumers where their eggs come from and how ethically they treat their hens.
Social Media
Kate Acra (CW)
Sydney McLaughlin (AD) | Outdoor Billboard
Emma Harden (AD) | Print, PR Activation, Social Media