Miracle-Gro
It can be hard to keep plants alive no matter how green your thumb is. Miracle-Gro is a miracle drug for plants, nursing them back to health when they most need it. This campaign increases awareness of Miracle-Gro All Purpose Plant Food and positions it as the fast, easy, and convenient solution that helps your plants grow larger and be as healthy as they can be.
Print for Miracle-Gro will appear in Home and Garden magazines as well as health magazines.
Out of Home
This Out of Home concept is on the side of a hospital, which shows the connection between health and plants present through this campaign.
Product Innovation
Plant Support: Plant IV bags with the Miracle-Gro formula to revive your plants
PR Activation
Plant Ambulance truck that allows people to drop off their dying plants to be put on Plant Support.
Social Media
To engage followers, we will create opportunities for UGC on Miracle-Gro’s Instagram stories.
Kate Acra (AD & CW)